The ‘Beauty Stars with Attitude by Madame Figaro Greece’ competition makes its appearance after a two-year absence. On Monday night, April 1st, Greek showbiz guests, social media content creators, as well as nominee companies for the awards, made their appearance at ENASTRON shortly after 8:00 p.m. This year, a new perspective emerged as the competition’s theme not only focused on beauty trends but also expanded its focus to the broader perceptions shaped by today’s reality.

Actress Melia Kreiling ‘opened’ the awards ceremony together with Madame Figaro’s publisher, Eleni Stasinopoulou, while beloved figures such as Eliana Chrysikopoulou, Melina Konti, and Genevieve Mazari took the stage for award presentations. The event couldn’t have ended on a better note as Sakis Rouvas stirred up the guests at the following After Party!

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Notable was the distinction of strb. at the ‘Beauty Stars with Attitude by Madame Figaro Greece’ awards. strb. stood out in this competition, participating for the first time and introducing new, fresh elements in the ‘Body Care’ category. The votes from the Beauty Experts & Editors of Madame Figaro Greece, along with the Insiders & Inspirers such as Vasia Kostara and Elena Christopoulou, as well as the public vote, crowned us as the best product in the body care category, confirming the fact that we have achieved our goal, which is nothing other than to satisfy the people who use our products.

The strb. brand consists of 6 products, bearing the hallmark of nature’s most potent ingredients. We harness the latest advancements in chemistry and biotechnology to create innovative products.

The award-winning body scrub, formulated with brown and white sugar grains and spherical strawberry seeds, offers deep and intensive exfoliation that improves skin tone and smooths its texture. Visit our website and learn more.

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Scientific references

  1. The use of antioxidants in skincare
    Graf, Jeannette M.D. Antioxidants and Skin Care: The Essentials, Plastic and Reconstructive Surgery: January 2010 – Volume 125 – Issue 1 – p 378-383
  2. The moisturising effects of Panthenol
    Camargo FB Jr, Gaspar LR, Maia Campos PM. Skin moisturizing effects of panthenol-based formulations. J Cosmet Sci. 2011 Jul-Aug;62(4):361-70. PMID: 21982351.
  3. Research into the anti-aging properties of Andrographis paniculata
    J.You, et.al., The Antiaging Properties of Andrographis paniculata by Activation Epidermal Cell Stemness, Molecules 2015, 20(9), 17557-17569
  4. Study into the properties of potato peel
    Singh, B., Singh, J., Singh, J.P., Kaur, A. and Singh, N. (2020), Phenolic compounds in potato (Solanum tuberosum L.) peel and their health‐promoting activities. Int J Food Sci Technol, 55: 2273-2281.
  5. Hops Extract for anti-inflammatory and antioxidant value
    N. Weber, et.al., Hop Extract Acts as an Antioxidant with Antimicrobial Effects against Propionibacterium Acnes and Staphylococcus Aureus, Molecules 2019, 24(2), 22
  6. Study into the benefits of avocado oil
    Allan Woolf et.al., Avocado Oil, Gourmet and Health-Promoting Specialty Oils, 2009, AOCS Press, p. 73-125
  7. Al-Ghazzewi FH, Tester RF. Impact of prebiotics and probiotics on skin health. Benef Microbes. 2014 Jun 1;5(2):99-107. doi: 10.3920/BM2013.0040. PMID: 24583611.
  8. Allantoin in wound healing, Araújo LU, Grabe-Guimarães A, Mosqueira VCF, Carneiro CM, Silva-Barcellos NM. Profile of wound healing process induced by allantoin. Acta Cir Bras. [serial on the Internet] 2010 Sept-Oct;25(5).
  9. Prebiotics and minimising skin irritation in body wash gels.
    Nizioł-Łukaszewska, Z., Bujak, T., Wasilewski, T., & Szmuc, E. (2019). Inulin as an effectiveness and safe ingredient in cosmetics, Polish Journal of Chemical Technology, 21(1), 44-49.
  10. Göbel, H., Schmidt, G. and Soyka, D. (1994), Effect of peppermint and eucalyptus oil preparations on neurophysiological and experimental algesimetric headache parameters. Cephalalgia, 14: 228-234
    McKay DL, Blumberg JB. A review of the bioactivity and potential health benefits of peppermint tea (Mentha piperita L.). Phytother Res. 2006 Aug;20(8):619-33. doi: 10.1002/ptr.1936. PMID: 16767798.
    Borhani Haghighi A, Motazedian S, Rezaii R, Mohammadi F, Salarian L, Pourmokhtari M, Khodaei S, Vossoughi M, Miri R. Cutaneous application of menthol 10% solution as an abortive treatment of migraine without aura: a randomised, double-blind, placebo-controlled, crossed-over study. Int J Clin Pract. 2010 Mar;64(4):451-6
    Ozmen, Tarik & Dogan, Hanife & Gunes, Gokce. (2020). Effect of classic massage with peppermint oil on muscle soreness and muscle strength during recovery from exercise. 11. 103-111.
    Balakrishnan, A. (2015). Therapeutic uses of peppermint –A review. Journal of Pharmaceutical Sciences and Research. 7. 474-476.
  11. Charlton A. Medicinal uses of tobacco in history. J R Soc Med. 2004 Jun;97(6):292-6.

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Scientific references

  1. The use of antioxidants in skincare
    Graf, Jeannette M.D. Antioxidants and Skin Care: The Essentials, Plastic and Reconstructive Surgery: January 2010 – Volume 125 – Issue 1 – p 378-383

  2. The moisturising effects of Panthenol
    Camargo FB Jr, Gaspar LR, Maia Campos PM. Skin moisturizing effects of panthenol-based formulations. J Cosmet Sci. 2011 Jul-Aug;62(4):361-70. PMID: 21982351.

  3. Research into the anti-aging properties of Andrographis paniculata
    J.You, et.al., The Antiaging Properties of Andrographis paniculata by Activation Epidermal Cell Stemness, Molecules 2015, 20(9), 17557-17569

  4. Study into the properties of potato peel
    Singh, B., Singh, J., Singh, J.P., Kaur, A. and Singh, N. (2020), Phenolic compounds in potato (Solanum tuberosum L.) peel and their health‐promoting activities. Int J Food Sci Technol, 55: 2273-2281.

  5. Hops Extract for anti-inflammatory and antioxidant value
    N. Weber, et.al., Hop Extract Acts as an Antioxidant with Antimicrobial Effects against Propionibacterium Acnes and Staphylococcus Aureus, Molecules 2019, 24(2), 22

  6. Study into the benefits of avocado oil
    Allan Woolf et.al., Avocado Oil, Gourmet and Health-Promoting Specialty Oils, 2009, AOCS Press, p. 73-125

  7. Al-Ghazzewi FH, Tester RF. Impact of prebiotics and probiotics on skin health. Benef Microbes. 2014 Jun 1;5(2):99-107. doi: 10.3920/BM2013.0040. PMID: 24583611.

  8. Allantoin in wound healing, Araújo LU, Grabe-Guimarães A, Mosqueira VCF, Carneiro CM, Silva-Barcellos NM. Profile of wound healing process induced by allantoin. Acta Cir Bras. [serial on the Internet] 2010 Sept-Oct;25(5).

  9. Prebiotics and minimising skin irritation in body wash gels.
    Nizioł-Łukaszewska, Z., Bujak, T., Wasilewski, T., & Szmuc, E. (2019). Inulin as an effectiveness and safe ingredient in cosmetics, Polish Journal of Chemical Technology, 21(1), 44-49.

  10. Göbel, H., Schmidt, G. and Soyka, D. (1994), Effect of peppermint and eucalyptus oil preparations on neurophysiological and experimental algesimetric headache parameters. Cephalalgia, 14: 228-234
    McKay DL, Blumberg JB. A review of the bioactivity and potential health benefits of peppermint tea (Mentha piperita L.). Phytother Res. 2006 Aug;20(8):619-33. doi: 10.1002/ptr.1936. PMID: 16767798.
    Borhani Haghighi A, Motazedian S, Rezaii R, Mohammadi F, Salarian L, Pourmokhtari M, Khodaei S, Vossoughi M, Miri R. Cutaneous application of menthol 10% solution as an abortive treatment of migraine without aura: a randomised, double-blind, placebo-controlled, crossed-over study. Int J Clin Pract. 2010 Mar;64(4):451-6
    Ozmen, Tarik & Dogan, Hanife & Gunes, Gokce. (2020). Effect of classic massage with peppermint oil on muscle soreness and muscle strength during recovery from exercise. 11. 103-111.
    Balakrishnan, A. (2015). Therapeutic uses of peppermint –A review. Journal of Pharmaceutical Sciences and Research. 7. 474-476.

  11. Charlton A. Medicinal uses of tobacco in history. J R Soc Med. 2004 Jun;97(6):292-6.